LUMA Photo & 3D Studio visual identity project
LUMA is a dynamic photo and 3D studio that specializes in capturing the essence of every subject, whether through the lens or in a digitally crafted scenario. The challenge was to create a brand identity that mirrors the studio's core values: the diversity of perspectives, the warmth of human connection, and the joy of creative expression.
Logo Concept:
The LUMA logo embodies the essence of light and angles, with each element representing the studio’s ability to capture different perspectives. It’s a visual metaphor for how light interacts with subjects, bouncing off surfaces to reveal new dimensions — just like LUMA reveals the multifaceted beauty of its clients' stories, whether in still photography or 3D environments.
Identity and Visual Language:
The brand identity was crafted to reflect the togetherness and emotional depth that LUMA brings to every project. The visual language captures the myriad of emotions that can be experienced during a photoshoot—from the quiet intensity of a moment to the burst of joy when the perfect shot is captured. In the 3D realm, this identity translates into captivating scenarios that feel both intimate and expansive.
Color Palette:
The color palette is grounded in neutral tones, providing a sophisticated backdrop that allows the subjects of LUMA’s work to shine. A warm yellow accent punctuates the palette, symbolizing joy, happiness, and open communication. This vibrant touch also represents the studio as a welcoming space where clients can truly be themselves and feel proud of the moments they create with LUMA.
Outcome:
The LUMA brand identity not only captures the studio’s technical prowess but also its heart—the ability to connect with people on a deeper level, celebrating their individuality. The cohesive brand experience ensures that every touchpoint, from the logo to the color palette, conveys the joy and authenticity that LUMA brings to every project. Clients walk away not just with stunning visuals, but with memories of an experience where they felt truly seen, understood, and celebrated.
LUMA’s new brand identity has successfully positioned the studio as a creative haven where light, emotion, and artistry intersect. The studio’s clients now recognize LUMA as a place where they can express themselves fully, knowing that their unique stories will be told with warmth and brilliance.
