The visual identity project for Lai Sąla, a handcrafted sweets brand. Embracing a cheerful and inviting brand style, the project seeks to infuse the brand's identity with warmth and joy, reflecting the artisanal craftsmanship and care put into each creation. Through meticulous attention to detail, the project encompasses the development of a cohesive visual identity, including a distinctive logotype that embodies the brand's personality and values. Furthermore, the packaging design conveys the brand's uniqueness, blending playful illustrations and vibrant colors to evoke a sense of delight and anticipation. Ultimately, the visual identity project for Lai Sąla aims to captivate consumers and establish a memorable and beloved presence within the market.


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