Bičių Lobiai (The Bee Treasures Apiary) was established in 2008 at the Jiesia Landscape Reserve, which is rich in rare and protected Lithuanian plants. About 200 bee colonies are currently kept in the apiary. Every drop of different types of honey is responsibly collected in the apiary: buckwheat, forest, raspberry, linden. An advanced line of honeycomb and honey twisting is used to extract honey. The apiary is a proud winner of the 2017 quality certificate issued to the apiary confirming the high standards of apiary honey. 2019 apiary is recognized as the most advanced in Lithuania.
The logo symbol illustrates the bee silhouette with the set of wings with an integrated infinity symbol. The combination mark has been placed into the hexagon- the ultimate honeycomb symbol. The goal for the visual identity and label design was to create a universally understandable symbol and color system that conveys the ever-expanding honey flavor lines through color, descriptional texts, and icon system for all ages and nationalities. "Bičių Lobiai" honey and mixtures of Lithuanian-flavored lyophilized berries and herbal honey are intended to be enjoyed daily.
DELIVERABLES : VISUAL IDENTITY / LABLE DESIGN