LOGO DESIGN
Logo is the cornerstone of your business brand identity.
Logo design project development:
1. An overVIEW of your business history, audience & goals.
2. Logo development – 3 logo drafted options with idea presentation & application examples.
3. Delivery of approved logo files for print and digital media.
Brand guidelines
Brand Guidelines are essentially a set of rules that explain how your brand works. These guidelines typically include information such as:
1. An overview of your brand’s history, vision, personality and key values.
2. Logo usage – where and how to use your logo including minimum sizes, spacing and what not to do with it.
3. Colour palette – showing your primary and secondary colour palettes with colour breakdowns for print and web.
4. Type style – showing the specific font that you use, details of the font family and default fonts for web use.
5. Image style – examples of image style that work with the brand.
6. Business card and OTHER BRAND ATtRIBUTES – examples of how the logo and font are used for specific company branding attributes.
Layout design
Layout design projects:
• business card
• letterhead
• postcard & envelope
• presentation
• fliers & leaflets
• labels & stickers
• brochures & catalogs
• books & magazines
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